The time is now, there is no waiting until tomorrow. Our civilization needs to rethink the way we live, work, travel, design, build and consume. Although it is helpful, just by driving a hybrid car and recycling our paper, bottles, and cans is not a full solution rather a dangerous illusion. Our world is built on an increasingly growing pile of junk. We are aware that factories, cars and power plants pollute, but rarely do we take into account of how much of this is directly contributed to us as a consumer. When we desire good, we go out and buy them, rip off the inevitable plastic layer and consume the product only to dump it somewhere else. (Not in my backyard) We all want to produce, earn and consume, but no one is willing to deal with what is quickly growing mountain of trash. But what happens when these trash mountains overfill? Well the trash overflow spills into our soils, water, the seas and eventually make it back into our own food chain. So what can we do? Well the root of the problem seems to be excessive packing materials. Do we really need all that plastic? We hear talk about global warming, carbon footprints and pollution in general, but we’re using and disposing of more plastic now than we did 20-30 years ago. The reality is that the plastics industry, has a huge and immensely powerful effect on our environment and there are ways that we can all change the way we buy and consume to help the environment. If you’d like to learn more about the thought of how we can become more “cradle to cradle” friendly the check out this book by William McDonough and Michael Braungart. This book is remaking the Way We Make Things. In their book, the American architect and German chemist take a refreshingly different approach to the environmental challenges that we have created for ourselves, challenging the very way we produce, work and consume, to ‘think out of the box’ and come up with solutions that are altogether more palatable to the man in the street – and therefore more likely to produce lasting results.